Blue Ocean Strategy

How to Create Uncontested Market Space and Make the Competition Irrelevant
Title rated 5 out of 5 stars, based on 1 ratings
Current format, Downloadable Audiobook, 2007, Available.
Current format, Downloadable Audiobook, 2007, Available. Offered in 0 more formats
Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their…

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