Positioning:

The Battle for Your Mind
Title rated 3.9 out of 5 stars, based on 7 ratings
Current format, eBook, 2001, Available .
Current format, eBook, 2001, Available . Offered in 0 more formats
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark…

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