Hooked

How to Build Habit-forming Products
Title rated 4.1 out of 5 stars, based on 78 ratings
Revised and Updated, Featuring a New Case Study

How do successful companies create products people can't put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal…

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