Keiko Furukura, the protagonist, has been described as idiosyncratic and an oddball. She conforms to expectations and societal norms by mimicking speech and behavior but does not understand it. She is happy being a cog in the machine of the Convenience Store. The structure suits her but friends and family frown on her unmarried life and her long career as a part-time worker. To please others, she decides to try to make the leap to a partnered status and a "real" job.