The Lean Startup
The Lean Startup How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses By Ries, Eric Book - 2011

A great read for those in business or management, as many of the philosophies can be used for many purposes beyond that of the entrepreneur. Geared towards those contemplating a new project or considering forming a startup company, the author favours a 'shoot first, aim later' approach. This can not only greatly accelerate the process, but can prevent many missteps. Its reliance on using feedback during the formation of the startup or product is crucial to its philosophy. By limiting the initial effort and capital at the onset, one can remain flexible. The end result, as enduser feedback has been driving the process, is more likely to be well received by the target market. Although this approach does have its limitations, it is worthwhile and has many applications beyond startups.

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