The Lean Startup
The Lean Startup How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses By Ries, Eric Book - 2011

A poor book, likely written to sell services. Its topic is really product marketing research, and the techniques are not "lean" in that small companies don't have the money nor skilled people nor the mass of customers to do the research in the first place. The first half of the book is written by someone who has made the same irritating grammatical error over and over again. From Chapter 7 onwards, another person has written in a professional style. This is a good example of why not to self-publish - at least without hiring an editor. From there on in the book becomes unwieldy and inapplicable to start-ups.

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