The One-day Marketing Plan

The One-day Marketing Plan

Organizing and Completing A Plan That Works

Unknown - 2004
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The One-Day Marketing Plan shows entrepreneurs and business owners how to quickly design a marketing plan for any business. Hiebing and Cooper's streamlined, 10-step process guides readers through the development and execution of effective marketing plans, and provides the tools to accurately evaluate bottom-line results. Packed with helpful checklists and templates, this practical, comprehensive third edition includes up-to-the-minute information on brand positioning and Internet marketing tactics.

Publisher: New York : McGraw-Hill, [2004]
Edition: Third edition.
Copyright Date: ©2004
ISBN: 9780071395229
0071395229
Branch Call Number: 658.802 H531, 3RD
Characteristics: xx, 323 pages : illustrations ; 28 cm
Additional Contributors: Cooper, Scott W.
Alternative Title: 1-day marketing plan

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