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Unknown, 2002
Current format, Unknown, 2002, CD edition., All copies in use.
Unknown, 2002
Current format, Unknown, 2002, CD edition., All copies in use. Offered in 0 more formats
Chock-full of compelling examples and real-life scenarios, this work offers priceless insights into the nature of markets, the importance of the service sector, and the tricky thought processes of prospective consumers. Beckwith's vivid anecdotes are quick, to the point, and easy to understand.
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