Selling the Invisible
[a Field Guide to Modern Marketing]Audiobook CD - 2002
Chock-full of compelling examples and real-life scenarios, this work offers priceless insights into the nature of markets, the importance of the service sector, and the tricky thought processes of prospective consumers. Beckwith's vivid anecdotes are quick, to the point, and easy to understand.
Publisher: Prince Frederick, Md. : Recorded Books, 
Edition: CD edition.
Copyright Date: ́¿2002
Branch Call Number: 658.8 B389SE
Characteristics: 5 audio discs (315 min.) : digital ; 4 3/4 in.
Alternative Title: [Field guide to modern marketing]