The Unconventionals

The Unconventionals

How Rebel Companies Are Changing Markets, Hearts, and Minds--and How You Can Too

Book - 2019
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We've had our expectations turned upside down by leading brands like Converse, General Electric, and Waze simply because they saw things differently. How did they do that? By simply questioning the prevailing wisdom which then created outsized results and lasting change. Based on the award-winning podcast, The Unconventionals chronicles the amazing stories behind these solid business successes and shows you how reinventing your company (or starting a new one) can be easier than you think! Through in-depth interviews with the business visionaries who turned the unexpected into the expected you will learn how to become unconventional, too!
Publisher: Naperville, Illinois : Simple Truths, [2019]
ISBN: 9781492680239
1492680230
Branch Call Number: 650.1 OT6
Characteristics: xxiii, 135 pages : color illustrations ; 19 cm.
Additional Contributors: Kennedy, Hugh - Author

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