Likeable Social Media

Likeable Social Media

How to Delight your Customers, Create and Irresistible Brand, and Be Generally Amazing on All Social Networks That Matter

Book - 2019
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This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices around video, mobile, paid media, and data. You'll find critical information about new and relevant social media platforms, such as Snapchat, as well as need-to-know insights into existing platforms/content including Instagram, LinkedIn, and Facebook Stories.
Publisher: New York : McGraw-Hill, [2019]
Edition: Revised and expanded third edition.
ISBN: 9781260453287
Branch Call Number: 658.872 K459
Characteristics: xvii, 296 pages : illustrations ; 23 cm
Additional Contributors: Berk, Robert E. 1923-- Author


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