The Leader's Guide to Storytelling
Mastering the Art and Discipline of Business NarrativeBook - 2011
This revised and updated edition shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time.
Publisher: San Francisco, CA : Jossey-Bass, 
Edition: Rev. and updated edition.
Branch Call Number: 658.45 D422
Characteristics: xi, 348 pages ; 24 cm