The Leader's Guide to Storytelling

The Leader's Guide to Storytelling

Mastering the Art and Discipline of Business Narrative

Book - 2011
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This revised and updated edition shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time.
Publisher: San Francisco, CA : Jossey-Bass, [2011]
Edition: Rev. and updated edition.
ISBN: 9780470548677
Branch Call Number: 658.45 D422
Characteristics: xi, 348 pages ; 24 cm


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