Influencer

Influencer

Building your Personal Brand in the Age of Social Media

Book - 2018
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Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going.
Publisher: New York, NY : Citadel Press, Kensington Publishing Corp., [2018]
ISBN: 9780806538853
0806538856
Branch Call Number: 658.872 H392
Characteristics: xiv, 256 pages ; 21 cm

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