Creating Your Brand PropositionStreaming Video - 2015
In this film, Ben Walkenhorse, founder of "No Fussing About," discusses what a brand is and how it defines and limits what a company will do. He explains the concepts of value proposition and the social, functional and emotional components of a brand.
Publisher: [Place of publication not identified] : Seven Dimensions Films of Australia, 
Copyright Date: ©2015
Characteristics: 1 online resource (1 video file (10 min., 23 sec.)) : sound, color video file