Creating Your Brand Proposition

Creating Your Brand Proposition

Streaming Video - 2015
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In this film, Ben Walkenhorse, founder of "No Fussing About," discusses what a brand is and how it defines and limits what a company will do. He explains the concepts of value proposition and the social, functional and emotional components of a brand.
Publisher: [Place of publication not identified] : Seven Dimensions Films of Australia, [2015]
Copyright Date: ©2015
Characteristics: 1 online resource (1 video file (10 min., 23 sec.)) : sound, color
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