Creating Your Brand Proposition

Creating Your Brand Proposition

Streaming Video - 2015
Rate this:
In this film, Ben Walkenhorse, founder of "No Fussing About," discusses what a brand is and how it defines and limits what a company will do. He explains the concepts of value proposition and the social, functional and emotional components of a brand.
Publisher: [Place of publication not identified] : Seven Dimensions Films of Australia, [2015]
Copyright Date: ©2015
Characteristics: 1 online resource (1 video file (10 min., 23 sec.)) : sound, color
video file


From the critics

Community Activity


Add a Comment

There are no comments for this title yet.


Add Age Suitability

There are no ages for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number


Subject Headings


Find it at MCPL

To Top