The Content Trap

The Content Trap

A Strategist's Guide to Digital Change

Book - 2016
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The author offers an incisive, paradigm-shifting answer to a question business-people across the country are asking: How can companies monetize free content?
Publisher: New York : Random House, [2016]
Edition: First edition.
ISBN: 9780812995381
Branch Call Number: 302.23 AN14
Characteristics: xxxii, 423 pages : illustrations ; 25 cm


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Mar 08, 2017

A good book about the global trends as we transition from Web 2.0 to Web 3.0. Discusses the reason why it's not important to have good content, but to understand that content as well as the connections it makes with people - and why in that vein why well established businesses like the New York Times, the Economist, Edward Jones, Wikipedia and Microsoft continue to thrive while others are doomed to fail or fall behind and remain stuck in niche markets. Also uses world examples, like how a TV network in India's decision to put on a controversial talk show as well as that country's version of "Who Wants to be a Millionaire" rocketed that network from last to first place in the ratings. Sobering reading, but important stuff in the digital age.


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