The Content Trap
A Strategist's Guide to Digital ChangeBook - 2016
The author offers an incisive, paradigm-shifting answer to a question business-people across the country are asking: How can companies monetize free content?
Publisher: New York : Random House, 
Edition: First edition.
Branch Call Number: 302.23 AN14
Characteristics: xxxii, 423 pages : illustrations ; 25 cm