Small Giants

Small Giants

Companies That Choose to Be Great Instead of Big

Book - 2016
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How maverick companies have passed up the growth treadmill -- and focused on greatness instead. It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer. Burlingham shows how the leaders of these small giants recognized the full range of choices they had about the type of company they could create. And he shows how we can all benefit by questioning the usual definitions of business success. In his new afterword, Burlingham reflects on the similarities and learning lessons from the small giants he covers in the book.
Publisher: New York City : Portfolio, 2016.
Edition: 10th-anniversary edition.
ISBN: 9780143109600
014310960X
Branch Call Number: 658.409 B925
Characteristics: xxxii, 271 pages ; 21 cm

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