Intelligence How to Compete in China's E-commerce Market

Intelligence How to Compete in China's E-commerce Market

A Brief Discussion About the Challenges Many Western Companies Have Experienced in China's E-commerce Market, and Some Practical Advice on How to Successfully Compete There

Online Periodical or Article - 2012
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Publisher: Cambridge, MA : MIT Sloan Management Review, [2012]
Copyright Date: ©2012
Characteristics: 1 online resource (1 volume) : illustrations
Additional Contributors: Ren, Z. Justin - Author

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