Facebook Marketing All-in-one for DummiesOnline Periodical or Article - 2014
Facebook Marketing All-in-One For Dummies, 3rdEdition is a detailed resource for businesses, brands, andpeople who are interested in promoting themselves, their goods, andtheir services on Facebook. Fully updated to cover new Facebookfeatures, this new Third Edition includes guidance on GraphSearch, the updated News Feed design, cover photo rules,advertising changes, updated mobile apps, and more. Examples andcase studies illustrate best practices, and the book providesstep-by-step guidance on creating a successful Facebook marketingcampaign, from setting up a fan page to analyzing results.
Facebook is considered the most fully-engaged social mediaplatform for most marketers. With more than a billion users whocomment over 3.2 billion times per day, Facebook provides a readyand willing customer base to businesses savvy enough to takeadvantage. Facebook Marketing All-in-One For Dummies,3rd Edition walks you through the creation of acustomized fan page, and guides you through interacting with fansand building a community around your brand. The book explainsFacebook applications and Facebook advertising, and shows you howto make Facebook come alive.Learn how to claim your presence on Facebook Build pages to engage, retain, and sell to customers Discover advanced Facebook marketing tactics Find out why measuring, monitoring, and analyzing areimportant
Create and curate engaging content, including photos, video,contests, and more, and watch your fan base grow. Social mediamarketing is a major force in the success of a business, andFacebook is at the forefront of it all. Facebook MarketingAll-in-One For Dummies, 3rd Edition provides theguidance and information you need to get in there and claim yourspace.