The Art of War for Small Business

The Art of War for Small Business

eBook - 2014
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Sun Tzu's ancient The Art of War has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership--all play equally significant roles, making Sun Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent . . . for their very survival. The Art of War for Small Business is the first book to apply Sun Tzu's wisdom to the small business arena. Featuring inspiring examples of entrepreneurial success, the book's 12 timeless lessons reveal how to: ● Choose the right ground for your battles ● Prepare without falling prey to paralysis ● Leverage strengths while overcoming limitations ● Strike competitors' weakest points and seize every opportunity ● Focus priorities and resources on conquering key challenges ● Go where the enemy is not ● Build and leverage strategic alliances Big companies may deploy overwhelming forces, but small companies can outsmart, outmaneuver, and outstrategize larger adversaries to capture crucial sectors, serve unmet needs, and emerge victorious.
Publisher: AMACOM, 2014.
Edition: 1st edition.
ISBN: 9780814433829
9780814433812
Characteristics: 1 online resource (224 pages)
text file
Additional Contributors: Safari, an O’Reilly Media Company

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aidabach
Apr 27, 2015

It seems she did a good translating job. But the subtitle doesn't correspond the translation of the originals. The originals was meant for real weapon operation. It doesn't parallel translate to the small business as the translator hoped.

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