Customer Data Integration

Customer Data Integration

Reaching A Single Version of the Truth

Online Periodical or Article - 2006
Rate this:
"Customers are the heart of any business. But we can′t succeed if we develop only one talk addressed to the ′average customer.′ Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best book that I have seen on the subject. Jill Dych#65533; is to be complimented for her thoroughness in interviewing executives and presenting CDI."
-Philip Kotler, S. C. Johnson

Distinguished Professor of International Marketing Kellogg School of Management, Northwestern University

"In this world of killer competition, hanging on to existing customers is critical to survival. Jill Dych#65533;′s new book makes that job a lot easier than it has been."
-Jack Trout, author, Differentiate or Die

"Jill and Evan have not only written the definitive work on Customer Data Integration, they′ve made the business case for it. This book offers sound advice to business people in search of innovative ways to bring data together about customers-their most important asset-while at the same time giving IT some practical tips for implementing CDI and MDM the right way."

-Wayne Eckerson, The Data Warehousing Institute author of Performance Dashboards: Measuring, Monitoring, and Managing Your Business

Whatever business you′re in, you′re ultimately in the customer business. No matter what your product, customers pay the bills. But the strategic importance of customer relationships hasn′t brought companies much closer to a single, authoritative view of their customers. Written from both business and technicalperspectives, Customer Data Integration shows companies how to deliver an accurate, holistic, and long-term understanding of their customers through CDI.
Publisher: Hoboken, NJ : J. Wiley & Sons, c2006.
ISBN: 0471916978
9780471916970
Branch Call Number: HF5415.5 .D95 2006
Characteristics: 1 online resource (xxvi, 294 p.) : ill.
Additional Contributors: Levy, Evan

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at MCPL

  Loading...
[]
[]
To Top