How to Write A Marketing PlanOnline Periodical or Article - 2011
how to write a marketing planmakes the task of writing a marketing plan much easier. this practical step-by-step guide details how to formulate a workable and successful plan. fully updated and packed with exercises to help the reader produce sections of their own marketing plan, this comprehensive workbook looks at all the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; writing and implementing the plan. how to write a marketing planis ideal as an individual study guide for group marketing planning exercises, as well as being a useful resource for marketing courses.
Publisher: London, UK ; Philadelphia, PA : Kogan Page, 2011.
Edition: Rev. 3rd ed.
Branch Call Number: HF5415.13 .W48 2011
Characteristics: 1 online resource (vi, 131 p.) : ill.