Nathan Shedroff on Design Strategy and the Merging of Business and Design

Nathan Shedroff on Design Strategy and the Merging of Business and Design

Online Periodical or Article - 2015
Rate this:
Kristin Ellison talks to Nathan Shedroff about the ways he's helping designers merge the qualitative and quantitative to better understand customers and pitch ideas to company leaders.
Nathan Shedroff researches, speaks, and teaches about meaning, innovation, and interfaces. He is the chair of two groundbreaking MBA programs at the California College of the Arts that marry design and business. In this exclusive interview, conducted in partnership with the AIGA Design Conference, Kristin Ellison talks to Nathan about the ways he's helping designers merge the qualitative and quantitative to better understand customers and pitch ideas to company leaders. Nathan explains what business has to learn from design (tolerance for ambiguity) as well as what design has to learn from business (comfort with data and communication skills). He also touches on redefining the word "value," design thinking, and deliberate design that improves customers' lives.
Publisher: Carpenteria, CA lynda.com, 2015.
Copyright Date: ©2015
Additional Contributors: Lynda.com (Firm)

Related Resources


Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at MCPL

  Loading...
[]
[]
To Top