Content Marketing: Newsletters

Content Marketing: Newsletters

Online Periodical or Article - 2015
Rate this:
Long live email! While rumors of its death persist, the email newsletter is actually thriving. Customers like seeing something concrete, curated, and well written show up in their inbox. In this short course, C.C. Chapman, author of the bestselling Content Rules, covers the best practices for integrating email newsletters into your own content marketing efforts. He details the importance of growing your database, customizing the layout of emails, and keeping branding consistent. C.C. also includes tips for writing effective emails, like including calls to action and making sure email formatting is mobile friendly.
C.C. Chapman covers the best practices for using email newsletters in your content marketing efforts.
Publisher: Carpenteria, CA, 2015.
Copyright Date: ©2015
Additional Contributors: (Firm)

Related Resources


From the critics

Community Activity


Add a Comment

There are no comments for this title yet.


Add Age Suitability

There are no ages for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number


Subject Headings


Find it at MCPL

To Top