Organizations are complex; so are the communications within them. In this course, communication instructor and coach Brenda Bailey-Hughes helps you evaluate your organization's communication strategy, focusing on seven key questions to ask yourself before every major project and change initiative. Who is the receiver of the message? Who would be the best sender? What is the focus of the message? How will it be interpreted? Is feedback necessary? What is the best channel? What is the context for the message? Along the way, Brenda shows how these key questions apply to four real-world scenarios at organizations of different sizes, locations, and functions. By the end of the course, you'll have the skills you need to improve the internal and external communication strategies at your company.