Start a lead generation program at your organization and start converting prospects into loyal customers. Join marketing expert Dina Shapiro as she walks through the essentials of creating a solid lead gen pipeline that will support your business for years to come. Learn how to evaluate and set business goals and KPIs, and create content to entice your target audiences. Then find out how to leverage landing pages, social media, and keywords to convert those prospects into leads, and staging the purchase process just right, to transform those leads into customers. Finally, discover how to monitor your customer's experience after the sale, reward their loyalty, and measure your program's performance. By the end of the course, you'll have the tools and action plan to keep optimizing your lead generation strategy and expand your customer reach.