Who are you developing for? How will they use your design? These are the important questions that user personas can answer for you. In this course, the third installment in our UX Design Techniques series, Chris Nodder will show you how to take the user data you've gathered from site visits and other interactions to build a picture of the users you care about most. These personas can help drive development and make sure your entire team is designing your product, application, or website with the same goals and customer in mind, resulting in a UX design that's coherent and focused.