Microsoft's Bing Ads platform is a great place to reach more customers across the Yahoo Bing Network to accelerate your business and brand. This course shows how to master the Bing Ads platform, and Bing Ads will help North American lynda.com members get a jump-start in implementing what they'll learn with $50 of free advertising available for US and Canadian members. The course begins with an overview of Bing Ads and the search landscape, and then PPC expert Joseph Kerschbaum guides viewers through creating an account and placing ads with Bing Ads and across the Yahoo! Bing Network. The course then explores best practices for organizing campaigns and ad groups and appropriately matching keywords. Joseph includes tutorials on setting bids and budgets, writing effective ads, and launching and testing variants. Plus, learn how to import AdWords campaigns, measure the performance of your ads, and address important Quality Score issues.