Branding for Dummies

Branding for Dummies

Book - 2015
Average Rating:
Rate this:
Discover how brands are created, managed, differentiated,leveraged, and licensed

Whether your business is large or small, global or local, thisnew edition of Branding For Dummies gives you the nuts andbolts to create, improve, and maintain a successful brand. It'llhelp you define your company's mission, the benefits and featuresof your products or services, what your customers and prospectsalready think of your brand, what qualities you want them toassociate with your company, and so much more.

Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch brandingteam, positioning your brand, handling advertising and promotions,avoiding blunders, and keeping your brand viable, visible, andhealthy. Whether you're looking to develop a logo and tagline,manage and protect your brand, launch a brand marketing plan, fix abroken brand, make customers loyal brand champions?oranything in between? Branding For Dummies makes it fastand easy.

Includes tips and cautionary advice on social media and itsimpact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises?and how toavoid making the same mistakes Shows brand marketers how to create brands that match theiremployers' objectives while launching their own careers

If you're a business leader looking to set your brand up for theultimate success, Branding For Dummies has you covered.

Publisher: Hoboken, NJ : John Wiley & Sons, Inc., [2015]
Edition: 2nd edition.
ISBN: 9781118958087
111895808X
Branch Call Number: 658.827 C43
Characteristics: xii, 368 pages : illustrations ; 24 cm.
Additional Contributors: Schenck, Barbara Findlay

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at MCPL

  Loading...
[]
[]
To Top