The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing your CompetitionBook - 2008
As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"--it's time for a reality check. Here, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices.
Publisher: New York : Portfolio, 2008.
Branch Call Number: 658 K179
Characteristics: xx, 474 pages ; 23 cm