Reality Check

Reality Check

The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing your Competition

Book - 2008
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As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"--it's time for a reality check. Here, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices.
Publisher: New York : Portfolio, 2008.
ISBN: 9781591842231
1591842239
Branch Call Number: 658 K179
Characteristics: xx, 474 pages ; 23 cm

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debwalker Mar 15, 2011

At close to 500 pages, Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition by Guy Kawasaki could be called an encyclopedia of entrepreneurial advice. This book is filled with hundreds of practical nuggets of wisdom and good advice presented in Guy Kawasaki's fast reading, enjoyable style.

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